The Cost of Christian Radio

I was asked to write something for a Christian radio industry website.  It's for other radio personality-type people.  I probably should have edited this better, but I did finish something!  So that's awesome.

 

 

People around the world, for centuries, have talked about Jesus, and lost everything because of it.

You and me?  We do it, and it makes us money.  

Does this mess with our heads?  Heck yeah, it does.

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Such is life in Christian radio.  Doesn't matter whether you're really "feeling" it, whether you are truly growing spiritually, whether you even mean what you're saying, or even how you spent the last few hours before going on the air:  It pays to say Christian-y stuff.  Literally.  "Sound" Christian, and you get a paycheck.  Don't, and you won't.  

Now, "Christian-y" might mean talking about Jesus, or, more likely, identifying with the American Christian subculture, in some way, to connect with listeners.  It might mean occasionally mentioning your pastor, or saying "Have a blessed day", or saying you watch such-and-such TV show but you "wish they left all the racy stuff out of it", or whatever cultural marker you might wish to use.  All of it says "I'm on the team, see?"  

For millions who've gone before us, being "on that team" has meant the loss of everything.  For us, it means money magically shows up in our checking accounts every two weeks.  As followers of Jesus, we are told to "count the cost".  But let's be honest:  As professional followers of Jesus, we count our pay.

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I've mentioned before:  I was once told to "say something spiritual" every ten minutes or so during my morning show at a previous job.  And it makes some sense.  It's tactical.  It's strategic.  It's also enough to make you want to, when the shift is over, climb to the top of the station's tower and jump off.  

Same thing used to happen to me during Sharathons (I'm sure I'm the only one) when I'd get off the air and wonder, "Did I really just say all that?  I don't normally say 'blessing' ten times in 30 seconds, but I just did it repeatedly.  Was that me?  Did I really say that 'God must be smiling!', because we got ten calls at once and rang a bell?  And can I go take a shower, somewhere?"

Those of us who've worked at commercial stations can feel it, that uncomfy sense that we've been here before.  Except instead of Christian-talk, we put our word-powers to use selling something else.  Each day on my talk radio show, for instance, I'd start talking about the hot, cinnamon-smelling, fresh bread, right out of the oven!, they'd make down the street at the Great Harvest Bread Company.  And, the owners told me, they always knew when I did the "live" ad, because a line would form about ten minutes later.  I happily did it for the money.  I mean, I truly DO love bread, which is why I was probably so convincing, but sure, I did it for the money. Everybody's happy.  I use some words, the listeners feel good about some food, and we all make money.

Nothing wrong with that.  I'm a capitalist, and I like money lots.  Money lets me buy awesome stuff like this iMac.

But God help us if we're selling Christ.  

Jesus isn't a product.  Discipleship isn't a good that one sells.  "Religious feeling" isn't the Holy Spirit.  And God will not be reduced to a means our ends.  Not forever, anyway.

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I got an email this week from Jessica, who listens to our show.  It's making me think.  She points out that Dietrich Bonhoeffer spoke of "cheap grace", and "costly grace".  Jessica says there may be something like, "cheap communication" and "costly communication".   Communicating His love to us cost Him everything, she says.  She says God specializes in the latter, but Christian radio's two-minute "How-to" vignettes and anecdotes seem to offer the former.  

I think there may be something to this.  There's cheap communication (where it costs me nothing) and there's costly communication (where it costs me something.)  Maybe I never thought about it this way, but I've always thought it was easier to hand out a tract than invite someone into relationship;  wear a t-shirt instead of enter into someone's world, or, as Rich Mullins would say, "be friendly, but never be your friend."  

When I communicate in Christian radio, often there are no costs.  Only benefits.  Literally. 

Like a health plan.  For me.

But what would happen if we engaged in costly communication?  What if we believed so strongly in who Jesus is, that we were willing to give ourselves up in the process?  What would that look like?

I know, I know -- don't get too crazy, here Brant -- but seriously:  What WOULD it look like?  There really may be a cost to this.  Like giving up my seeming authority, or you giving up your act, your "I'm-a-hip-mom-just-like-you" shtick when your life is actually in shambles; or my desperate clawing for attention, or your refusal to acknowledge present sinfulness, or the hiding of my own frequent struggles to read the Bible, or our relentless desire to impress people, somehow, someway. 

The cost may just be our coolness.  Or the respect of a lot of religious people.  Or our jobs.  

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Just some initial ideas, there.  I certainly haven't given up on "Christian radio".  I'm just thinking Jessica understands something important about that word, "Christian":  If there is no cost, no gut-wrenching, deep-down, I'm-lying-here-bleeding-in-front-of-you cost to this for me, I suspect I'm communicating myself, not Christ.  

And If I'm doing that, let's be honest:  Jesus isn't using me, so much as I'm using him. 

posted by Brant Hansen at 4:46 PM on February 14th, 2010
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Wow, that's deep Brant. I appreciate your honesty. I always thought it would be awesome to be able to minister in some way AND get paid for it, but you're right. It comes with a certain guilt doesn't it? The truth is, God sees our hearts and not our words in pretense. I think that it's easy for a lot of us to go through the motions of being a Christian even if we are in the ministry business. But the sure fact that you are confessing this to all of us is proof of your humility. Only God can judge your heart, but I wouldn't be so ******* yourself. We Christians want a radio station that is different from the rest of what the world listens to. If you weren't getting paid to do your job, we wouldn't be blessed with the music you play and the show that you bring us. I love listening to your show in the morning.
Thanks!
Angie
Posted By Angie Langstaff | February 14, 2010 @ 9:49
Thanks tons, Angie.

I really don't feel guilty about earning a living in Christian radio, unless I find myself saying things about Jesus, or using Christian-ese, BECAUSE I get paid for it.

I don't ever want to use Jesus as a means to an end. He's the End. But there's a certain challenge that comes with being in professional Christian ministry of any sort.
Posted By Brant | February 15, 2010 @ 4:47
Brant,

I just woke up to your comment about "getting paid for your faith" and I want you to know how much I appreciate your honesty about questioning your motives every day before going on-air. I was in a position at my church for 7 years where I designed & operated (or coordinated volunteers to run) the visual media for Sunday Services. For the last couple years of that, I only did it because I was getting paid to do it, and finally after much prayer, and though it was difficult to lose the income (small as it was), I told the pastor I could not continue in the ministry because my motivation was the money, not the worship. God honored the whole situation by providing someone immediately to take over the ministry (I had not been able to find anyone to do this for most of the 7 years) and God also provided me, immediately, with another means for an income (I am a stay-at-home Mum) that was not at conflict with my faith.
Again, thank you for talking about the 'conflict' of paid ministry.
Sandii, Harrisburg PA
Posted By Sandii | February 15, 2010 @ 7:30
Sandi -- Thanks for your honesty, too. It mirrors an experience I had, as a church youth minister.

I realized I was doing it for security's sake, and became increasingly convicted about it. Dangerous, because we already had a kid, but I quit without having another job ahead. I just thought God would take care of us, someway, somehow. I filled at an application at Wal-Mart that day, and later that day, was offered my first-ever job in radio, as a guy on a morning show. I do, in retrospect, think God has been exceedingly faithful. I want to return the favor.
Posted By Brant | February 15, 2010 @ 9:28
Brant, you shared exactly what i feel like most of the time i'm on the air. I've never been the get-real-religious-on-the-air type. But i've also never really shared my heart or what i think about this life, living in it, and being a follower of Jesus. Thanks for sharing your thoughts on this as it's something i think most people in Christian radio deal with on some level. And thanks for being real on the air. It's helping me try to do the same.
Posted By Bren | February 15, 2010 @ 10:40
Hey Brant,
I'm glad you talked and wrote about this topic. It's something I've wondered about because I've felt for some time that God is preparing me for public speaking. It's something I definitely want to do and I want to share my personal story of redemption and the freedom extended to me by Christ while encouraging others to surrender all and put total faith in God, but I feel weird pursuing it too much because the fact is, I'd have to make a certain amount of money doing it. I think you're right, if we're getting paid to talk about Jesus, we MUST honor our Provider by speaking truthfully and being authentic/transparent instead of just saying what the ones with the money want to hear. You and Nikki and Pablo do a tremendous job of this every morning and I appreciate it so much. It is SO refreshing to turn on the radio and hear you guys talking just like my friends and I do when we're together and know you serve my Lord. Keep it up!
Erin
Posted By Erin | February 15, 2010 @ 4:12
Wow. I love what you had to say, and you're right! Those moments when I "slip" and say what I really feel about a situation and see the blood drain from co-host's face I close the mic and expect the caller to rake me over the coals for not being something I could never be: perfect. Instead, 9 times out of 10 it's a woman who feels just like I do and she thought she was the only one. We end up doing what the body of Christ is suppose to do, encouraging each other like sisters. Those moments are priceless, and in my opinion, what being "real" and connecting with each other is all about. Thanks!!
Posted By Traci | February 15, 2010 @ 5:33
Brant,

I appreciate your honesty. My take on this: my family has been in ministry for generations. My Great-Grandfather planted churches, most of his children are in ministry, my Father was a pastor, my Aunt is a singer and recording artist. I have watched over the years as my parents struggled to make it because my Father didn't make much pastoring. The thing is, the word says that a workman is worth his hire. Whether you work construction, or do Christian radio, or are an evangelist or missionary, God knows what you need to make it through life monetarily. Sometimes He provides miraculaously, but most of the time, we get paid a regular paycheck, and according to this scripture, that's ok. And I believe Jesus is ok with that. He actually commands us to take care of our families, and I don't think He expects us, if He calls us into ministry, to work without pay.

As far as speaking"Christian-eese": well, we all do it, we tend to do this when we're around each other, and more so, your job kinda lends itself to it. Most of us can hear the heart through the "christian-esse" and those of us who can't, either will not listen, or tune you out. Either way, we are still getting the messgae through the music, and that, as I understand it, is what Christian radio is all about. It's a ministry for those of use who don't want to listen to the stuff that the world puts out, and alerts us to new ways and new songs to worship to. And, if you were failing, the Word wouldn't be where it is today.

Keep up the good work, I enjoy listening to you when I can.
Posted By Larry | February 16, 2010 @ 9:51
Thank you for your honesty really made me think.
Posted By MarJo Jeffries | February 16, 2010 @ 1:10
I listen to your show in the morning, on my way to work, and I absolutely love it! Keep up the good work on proclaiming who Christ is!
Posted By Cat | February 16, 2010 @ 7:10
I believe it comes to authenticity. I've been on both worked at a secular station and as well as listener supported Christian Station.
We are told to smile when we speak into the microphone...because listeners can hear you smile. The same is true...of Christian snippets when tossed over the airwaves...Christian listeners can hear the authenticity of our walk in our voices. So if we are throwing a facade about our faith...it will be seen and heard. I think that is hypocrisy.

I, too, have not tossed in the towel on Christian Radio. I no longer work over the air.

As a Christian, I'm called to glorify God in all that I do. And that is being vulnerable to my shortcomings as a follower of Jesus and fall face down seeking forgiveness to Him daily. In our weakness, He is strong. And He presents to us trials that make us rely on Him...so that He may be glorified. I want my life to be one that screams that I need Christ in every moment. Am I ready to count the cost...(crickets chirping). And that is being honest. But through the process of santification, I'm learning daily what that means.
Posted By Thirsty Bear | February 17, 2010 @ 8:23
i wish the endless conference-peddling, book-hawking, hollywood-image enamored, Christian marketing machine and all involved would get a conscience, or at least half the conscience that is displayed in your post.
i wonder what response you've gotten from the 'Christian radio industry website' readers.
Posted By jim poole | February 19, 2010 @ 11:15
I agree with your thoughts and appreciate your struggle. One word of caution, though, is to not measure your obedience to Christ by achievements in this world.

Some errantly interpret God's blessings as the confirmation of alignment with His will. (e.g. "God must want me in this job because I keep getting raises" OR "I must not be doing what God wants because it's hard to pay the bills.")

I personally think it's just as theologically dangerous to look at our sacrifice to prove obedience. (e.g. "Nobody likes me and I have no money, so I must be living for Jesus" OR "If I just give up a little more, God will have to be happy with what I'm doing.")

If we focus for too long on either God's blessings or our sacrifices, we're missing the point. If our hope is in the world to come, neither blessings nor sacrifices on earth are of much importance, and neither proves our heart and devotion.
Posted By Jess | March 8, 2010 @ 11:14
It all reminds me of a quote I once heard: "There's no shower strong enough to wash the ********** off your soul." I apologize if the strong language offends anyone, but it seems quite appropriate. That's why Christ's blood and love is necessary. It washes and transforms that which needs to be transformed, but would love to resist.
Posted By Jared | March 27, 2010 @ 12:56
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