The Cost of Christian Radio
I was asked to write something for a Christian radio industry website. It's for other radio personality-type people. I probably should have edited this better, but I did finish something! So that's awesome.
People around the world, for centuries, have talked about Jesus, and lost everything because of it.
You and me? We do it, and it makes us money.
Does this mess with our heads? Heck yeah, it does.
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Such is life in Christian radio. Doesn't matter whether you're really "feeling" it, whether you are truly growing spiritually, whether you even mean what you're saying, or even how you spent the last few hours before going on the air: It pays to say Christian-y stuff. Literally. "Sound" Christian, and you get a paycheck. Don't, and you won't.
Now, "Christian-y" might mean talking about Jesus, or, more likely, identifying with the American Christian subculture, in some way, to connect with listeners. It might mean occasionally mentioning your pastor, or saying "Have a blessed day", or saying you watch such-and-such TV show but you "wish they left all the racy stuff out of it", or whatever cultural marker you might wish to use. All of it says "I'm on the team, see?"
For millions who've gone before us, being "on that team" has meant the loss of everything. For us, it means money magically shows up in our checking accounts every two weeks. As followers of Jesus, we are told to "count the cost". But let's be honest: As professional followers of Jesus, we count our pay.
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I've mentioned before: I was once told to "say something spiritual" every ten minutes or so during my morning show at a previous job. And it makes some sense. It's tactical. It's strategic. It's also enough to make you want to, when the shift is over, climb to the top of the station's tower and jump off.
Same thing used to happen to me during Sharathons (I'm sure I'm the only one) when I'd get off the air and wonder, "Did I really just say all that? I don't normally say 'blessing' ten times in 30 seconds, but I just did it repeatedly. Was that me? Did I really say that 'God must be smiling!', because we got ten calls at once and rang a bell? And can I go take a shower, somewhere?"
Those of us who've worked at commercial stations can feel it, that uncomfy sense that we've been here before. Except instead of Christian-talk, we put our word-powers to use selling something else. Each day on my talk radio show, for instance, I'd start talking about the hot, cinnamon-smelling, fresh bread, right out of the oven!, they'd make down the street at the Great Harvest Bread Company. And, the owners told me, they always knew when I did the "live" ad, because a line would form about ten minutes later. I happily did it for the money. I mean, I truly DO love bread, which is why I was probably so convincing, but sure, I did it for the money. Everybody's happy. I use some words, the listeners feel good about some food, and we all make money.
Nothing wrong with that. I'm a capitalist, and I like money lots. Money lets me buy awesome stuff like this iMac.
But God help us if we're selling Christ.
Jesus isn't a product. Discipleship isn't a good that one sells. "Religious feeling" isn't the Holy Spirit. And God will not be reduced to a means our ends. Not forever, anyway.
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I got an email this week from Jessica, who listens to our show. It's making me think. She points out that Dietrich Bonhoeffer spoke of "cheap grace", and "costly grace". Jessica says there may be something like, "cheap communication" and "costly communication". Communicating His love to us cost Him everything, she says. She says God specializes in the latter, but Christian radio's two-minute "How-to" vignettes and anecdotes seem to offer the former.
I think there may be something to this. There's cheap communication (where it costs me nothing) and there's costly communication (where it costs me something.) Maybe I never thought about it this way, but I've always thought it was easier to hand out a tract than invite someone into relationship; wear a t-shirt instead of enter into someone's world, or, as Rich Mullins would say, "be friendly, but never be your friend."
When I communicate in Christian radio, often there are no costs. Only benefits. Literally.
Like a health plan. For me.
But what would happen if we engaged in costly communication? What if we believed so strongly in who Jesus is, that we were willing to give ourselves up in the process? What would that look like?
I know, I know -- don't get too crazy, here Brant -- but seriously: What WOULD it look like? There really may be a cost to this. Like giving up my seeming authority, or you giving up your act, your "I'm-a-hip-mom-just-like-you" shtick when your life is actually in shambles; or my desperate clawing for attention, or your refusal to acknowledge present sinfulness, or the hiding of my own frequent struggles to read the Bible, or our relentless desire to impress people, somehow, someway.
The cost may just be our coolness. Or the respect of a lot of religious people. Or our jobs.
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Just some initial ideas, there. I certainly haven't given up on "Christian radio". I'm just thinking Jessica understands something important about that word, "Christian": If there is no cost, no gut-wrenching, deep-down, I'm-lying-here-bleeding-in-front-of-you cost to this for me, I suspect I'm communicating myself, not Christ.
And If I'm doing that, let's be honest: Jesus isn't using me, so much as I'm using him.
posted by
Brant Hansen
at
4:46 PM on February 14th, 2010
14 Comments
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Wow, that's deep Brant. I appreciate your honesty. I always thought it would be awesome to be able to minister in some way AND get paid for it, but you're right. It comes with a certain guilt doesn't it? The truth is, God sees our hearts and not our words in pretense. I think that it's easy for a lot of us to go through the motions of being a Christian even if we are in the ministry business. But the sure fact that you are confessing this to all of us is proof of your humility. Only God can judge your heart, but I wouldn't be so ******* yourself. We Christians want a radio station that is different from the rest of what the world listens to. If you weren't getting paid to do your job, we wouldn't be blessed with the music you play and the show that you bring us. I love listening to your show in the morning.
Thanks!
Angie
Posted By Angie Langstaff
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February 14, 2010 @ 9:49
Thanks!
Angie
Thanks tons, Angie.
I really don't feel guilty about earning a living in Christian radio, unless I find myself saying things about Jesus, or using Christian-ese, BECAUSE I get paid for it.
I don't ever want to use Jesus as a means to an end. He's the End. But there's a certain challenge that comes with being in professional Christian ministry of any sort.
Posted By Brant
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February 15, 2010 @ 4:47
I really don't feel guilty about earning a living in Christian radio, unless I find myself saying things about Jesus, or using Christian-ese, BECAUSE I get paid for it.
I don't ever want to use Jesus as a means to an end. He's the End. But there's a certain challenge that comes with being in professional Christian ministry of any sort.
Brant,
I just woke up to your comment about "getting paid for your faith" and I want you to know how much I appreciate your honesty about questioning your motives every day before going on-air. I was in a position at my church for 7 years where I designed & operated (or coordinated volunteers to run) the visual media for Sunday Services. For the last couple years of that, I only did it because I was getting paid to do it, and finally after much prayer, and though it was difficult to lose the income (small as it was), I told the pastor I could not continue in the ministry because my motivation was the money, not the worship. God honored the whole situation by providing someone immediately to take over the ministry (I had not been able to find anyone to do this for most of the 7 years) and God also provided me, immediately, with another means for an income (I am a stay-at-home Mum) that was not at conflict with my faith.
Again, thank you for talking about the 'conflict' of paid ministry.
Sandii, Harrisburg PA
Posted By Sandii
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February 15, 2010 @ 7:30
I just woke up to your comment about "getting paid for your faith" and I want you to know how much I appreciate your honesty about questioning your motives every day before going on-air. I was in a position at my church for 7 years where I designed & operated (or coordinated volunteers to run) the visual media for Sunday Services. For the last couple years of that, I only did it because I was getting paid to do it, and finally after much prayer, and though it was difficult to lose the income (small as it was), I told the pastor I could not continue in the ministry because my motivation was the money, not the worship. God honored the whole situation by providing someone immediately to take over the ministry (I had not been able to find anyone to do this for most of the 7 years) and God also provided me, immediately, with another means for an income (I am a stay-at-home Mum) that was not at conflict with my faith.
Again, thank you for talking about the 'conflict' of paid ministry.
Sandii, Harrisburg PA
Sandi -- Thanks for your honesty, too. It mirrors an experience I had, as a church youth minister.
I realized I was doing it for security's sake, and became increasingly convicted about it. Dangerous, because we already had a kid, but I quit without having another job ahead. I just thought God would take care of us, someway, somehow. I filled at an application at Wal-Mart that day, and later that day, was offered my first-ever job in radio, as a guy on a morning show. I do, in retrospect, think God has been exceedingly faithful. I want to return the favor.
Posted By Brant
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February 15, 2010 @ 9:28
I realized I was doing it for security's sake, and became increasingly convicted about it. Dangerous, because we already had a kid, but I quit without having another job ahead. I just thought God would take care of us, someway, somehow. I filled at an application at Wal-Mart that day, and later that day, was offered my first-ever job in radio, as a guy on a morning show. I do, in retrospect, think God has been exceedingly faithful. I want to return the favor.
